Independent logo and identity design / since 2003

IdentityWithouttheAssembly line.

I lead every project personally — from the first idea and sketches to a complete visual system. No intermediaries, templates or diluted communication.

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01 / Practice

One author.One project.One coherent result.

01D is my independent design practice. I create logos and identity systems for companies, products and new ideas that need a visual character of their own.

Clients work directly with me. The idea never gets lost between an account manager, an art director and an executor — the solution stays precise from start to finish.

2003practice founded

01designer throughout

80%of clients return

02 / Selected work

Selectedwork

Logos, systems and applications from the personal 01D archive.

Punto

Logo / visual system

SIMPLY 1

Identity System

MOOF

Mark / identity

SOTA

Identity / applications

SU&SHI

Logo / stationery

Hemperico

System / editorial

Selected works / 2003–2026

Every mark begins with a different problem, context and character.

03 / LogoLounge Selected

LOGOLOUNGESELECTED

LogoLounge has documented my work since 2008. The profile brings together 721 marks and 154 juried selections.

View verified profile ↗

154juried selections

721logos in the archive

2008member since

15books

Updates

WHAT’SNEW

Updates coming soon.

04 / Principles

Not a pipeline.A practice.

Working on a limited number of commissions at a time keeps the focus intact and makes room for a solution that belongs to your brand alone.

Direct dialogue

No managers or retelling. Every decision is discussed with the person designing the work.

Its own logic

The brief is never forced into a house style. The visual language grows from the project itself.

A working result

You receive a clear system and production-ready files that remain useful after launch.

05 / Ways of working

The brief definesthe scale.

The final fee is fixed after a short review of the brief and its requirements.

Logo & Mark System

Core mark, vector architecture, color system & type pairing.

from $2,500from 7 daysDetails

Deliverables & scope

Logo: one design direction developed from the agreed brief, with primary and compact versions.
Colour, black and white logo versions, prepared for light and dark backgrounds.
Files: editable Adobe Illustrator (AI) masters, SVG and PDF vectors, plus transparent PNG exports.
Colour specifications: HEX/RGB for screens and CMYK values for print.
Typography: recommended typefaces, pairings and basic usage rules. Font licences are purchased separately.
PDF logo usage guide: clear space, minimum sizes, backgrounds and examples of incorrect use.
Handover: organised folders with final logo files, the PDF guide and a file index.
Revisions: two rounds of consolidated feedback on the agreed direction across the project. One round means one collected list from the decision-maker.
Additional work: a new direction after approval, extra revision rounds or additional versions are quoted separately before work begins.
Not included: naming, copywriting, presentation or social templates, packaging, website design/development, printing and paid font or stock licences.

Core Identity & Guide

Visual system, grid mechanics, graphic elements & essential guidelines.

from $4,600from 12 daysDetails

Deliverables & scope

Logo deliverables: primary and compact versions in colour, black and white; editable AI masters, SVG/PDF vectors and transparent PNG files.
Identity toolkit: HEX/RGB/CMYK palette, type hierarchy, layout grids and agreed graphic elements or patterns in editable files.
Two print applications: business card and letterhead, or two equivalent items agreed before work starts. Editable source files and print PDFs to supplied printer specifications.
Three editable social media templates in one agreed format, supplied in Figma or Canva. The tool and format are chosen before work starts.
PDF brand guidelines covering logo use, colour, typography, layout, graphic elements and the included applications.
Handover: organised Logo, Guidelines, Graphics, Templates and Print folders with a file index.
Revisions: two rounds of consolidated feedback on the agreed direction across the project, through one decision-maker.
Client input: final text, contact details, images and print specifications are supplied by the client.
Scope: applications, formats and editing tools are agreed before work starts. New directions, extra rounds, layouts or size adaptations are quoted separately.
Not included: naming, copywriting, presentation design, packaging ranges, website design/development, printing and paid font or stock licences.

Full Brand System

Comprehensive identity architecture, extended brandbook & complete digital/print asset suite.

from $7,000by scopeDetails

Deliverables & scope

Logo and identity system: all core logo files, colour specifications, typography, layout grids and agreed graphic elements from the package 02.
Presentation template: one editable PowerPoint or Google Slides file with up to 12 distinct slide layouts. This is a reusable template, not a fully written presentation.
Social media templates: six editable layouts, each adapted to two agreed formats such as feed post and story, delivered in Figma or Canva.
Print applications: three agreed items, such as business card, letterhead and folder. Editable source files and print PDFs to supplied printer specifications.
These are total package quantities: six social layouts and three print items, including those covered by the previous package.
Detailed PDF brand guidelines covering the logo, typography, colour, layout, graphic elements and correct use of the supplied templates.
Handover: organised Logo, Guidelines, Graphics, Templates, Print and Preview folders, plus a file index. Presentation mockups illustrate use; editable production files are supplied for the agreed deliverables.
Launch handover: one call of up to 60 minutes and 14 calendar days of email support after delivery for using the supplied files and correcting technical errors.
Revisions: two rounds of consolidated feedback on the agreed direction across the project, through one decision-maker.
Client input: final copy, images and production specifications are supplied by the client. Applications and editing tools are agreed before work starts.
Additional work: new creative directions, extra rounds, new layouts, additional products or sizes, and new design during the support period are quoted separately.
Not included: naming, copywriting, photography, website design/development, printing and paid font or stock licences. Packaging and multi-product ranges require a separate scope.

Agency collaboration / NDAFor agencies

Independent work under NDA — from a single mark to a full visual system without public credit.

$50 / hour30 hours minimum

Fees are stated in US dollars | USDT . Work is contracted and exclusive rights are transferred on completion.

06 / Process

Four clear stages.

Discussion

We define the problem, product, audience and the result the project needs to achieve.

Concept

I explore the direction and present reasoned visual solutions.

System

The selected idea is developed and tested across the required applications.

Delivery

I prepare source files, usage rules and the transfer-of-rights documentation.